Sales Consultancy · 05
Revenue Marketing
Marketing judged on one measure: whether it puts the right conversations in front of your salespeople.
The problem
Marketing and sales rarely speak to each other.
Marketing reports clicks. Sales says the leads are poor. Enquiries sit unanswered for a day, by which time the customer has called someone else.
We start from the sale and work backwards: who buys, why they buy now, and what a salesperson needs in hand when the phone rings.
What's included
The work.
- Positioning & Offer · who you sell to, what you sell and why they buy now.
- Lead Generation · outbound sequences, LinkedIn, referral and partner schemes, and events.
- Sales Collateral · brochures, presentations, one-page summaries and landing pages.
- Lead Handling · speed to lead, qualification and the handover to sales.
How an engagement runs
From offer to booked meeting.
- PositionOne page that says who you serve, what you offer and why now.
- EquipCollateral your salespeople will actually use.
- GenerateCampaigns and events aimed at the customers you want.
- Hand overA response time, a qualifying script and a clean handover into the CRM.
What you keep
Assets that keep working.
- Your positioning and offer, written down
- Sales collateral in your brand
- A lead-handling process with a response time